Online businesses have taken something of a credibility hit in the last few years. Huge amounts of spam have flooded search engines that all seem to take potential buyers to questionable sites. Reports of online scams and other security-related problems have forced people to think twice before they open their digital wallets. A group of eCommerce marketing specialists feel that they’ve found an effective way to promote companies online that can bring both buyers and sellers back to the table.
By focusing on appropriate social media campaigns that go to where customers already are, the firms that these eCommerce marketing departments represent can gain a degree of credibility that would be difficult with almost any other type of campaign. At the same time, doing this can help to bypass the large amounts of spam that tend to flood search engines whenever customers look for something popular. This type of marketing could potentially get people to recognize certain groups as experts in their field.
Say someone was selling a particular line of fashion that met the needs of a niche online market segment, for instance. Those who live inside that segment would be quick to spot a slick campaign made by someone who doesn’t understand what their community is about. Marketers who visit these online communities and understand them would appeal to a much wider customer base, who would then begin to trust them. Countless other examples are likely to appear shortly as more small businesses begin to promote themselves online in this fashion.